WHAT DOES A HOKA RACER DO?
Race. Pure and simply. If you’re a racer, that means you train regularly and enjoy the thrill of the race. HOKA Racers aren’t professional athletes. They train and fit racing around other commitments in their lives. They race because they love running and the feeling of flying. We want to support these runners.
HOKA Racers will be paired with a local running retailer and be the face of the brand in the local running community. They will train and race regularly and share their stories back with us.
We want to hear about the successes of our HOKA Racers. They may feature on our blog and on our social channels. They will have a passion for running, be enthusiastic about the brand and have an eagerness to share these passions with others.
Being part of the HOKA Racer Programme means runners will probably already be a fan of the brand. They may even wear HOKA already. They will become part of the HOKA family and represent the brand in their training groups, run clubs and on race day.